Gwyneth Paltrow co-hosts Palm Beach debut of villa named for her Goop brand at Colony Hotel

Oscar-winning actress and tastemaker-entrepreneur Gwyneth Paltrow presided over a Thursday debut of a redesigned villa at The Colony Hotel in Palm Beach.  

With her well-known lifestyle and wellness brand, Goop, a key partner in the villa’s redesign, Paltrow co-hosted the debut with Colony CEO and president Sarah Wetenhall.  

Paltrow’s family members and friends, plus a coterie of guests from local and international design and social circles, were on hand for the unveiling of the Goop Villa, one of seven villa apartments at the historic 93-room hotel. 

The event also marked the 15th anniversary of Paltrow’s Goop brand.  

The two-bedroom, two-bath Goop Villa, which blends a “modern, feminine Parisian aesthetic” with “the vibrant spirit of Palm Beach,” is something tastemaker Paltrow said she has always “dreamed of.” 

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“We’ve always dreamed of a Goop residence, a place where people could immerse themselves into our world of gorgeous, meditative interiors, with luxurious clean beauty in the bathrooms and elegant, timeless fashion in the closet,” said Paltrow, Goop’s founder and CEO.  

“For our 15th anniversary, we chose the historic Colony Hotel to create an experience we hope delights our community and brings new people into our expansive goop universe,” she said in a press release.  

Wetenhall said that Goop and The Colony are kindred in that they both are rooted in “vibrancy, with design and taste as pioneering principles.” 

The Goop Villa, designed by New York-based firm Ronen Lev in concert with Goop, spans 2,524 square feet and includes a lofted space. 

It is one of seven villas created from the historic home of The Colony’s founders that offers guests access to the hotel’s butler service and other perks. 

Woven textures and a floral motif are evident throughout, with rattan, marble, antiqued mirror and mohair accents blending with some of the hues for which Goop and The Colony are known: blush pink, gray, seafoam and green.  

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Within Ronan Lev’s interior renovation, the villa spotlights, among other things, Fromental botanical wallpaper created in partnership with Goop, plus elements by a number of well-known design brands ranging from Atelier Vime to CB2.  

Palm Beach icon Lilly Pulitzer shines in the villa’s powder room with a hand-painted palm-motif mural by Pulitzer studio artists, according to a news release. Coffee table accessories by Cartier include a custom-made checkers set.  

Guests who stay in the Goop Villa will find the bathrooms stocked with Goop skincare and body products. Through a Colony concierge, they can order Goop-label clothing to have in their closet upon arrival.

The rate for the Goop Villa is $4,000 a night from October through April. Summer rates have not been determined yet, Colony officials said.